Water is storming its way up the sustainability agenda � and with good reason. Almost one billion people don�t have access to safe drinking water, and 2.6 billion lack basic sanitation � that�s well over a third of the world�s population.
Last week, the UN insisted that unless we pay attention to the global water crisis, the Millennium Development Goal for environmental sustainability will be missed.
Surely such water issues don�t have anything to do with soggy Great Britain! Well, they do actually. Water is a local issue on a global stage � affecting our economy, our security, our environment and our global impact. Why? Because it�s not just about the liquid in our taps. It�s about the water used by other countries to produce the goods we buy, the food we eat, the bottled water we enjoy. It takes 3 litres of water to produce your 1 litre bottle of water. No wonder water is being called 'the new oil'. The team at The Story of Stuff have created this brilliant video about the issues.
Raise a cheer, then, for Paris. The city has unveiled its latest tactic to persuade Parisians off bottled water: a public drinking water fountain offering free sparkling water. It's called Petillante - "she who sparkles". Let's hope it sparks similar innovation across the Channel.
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