A boost for Breakfast

It�s been a good month for positive action by some of the UK�s food giants.

Mums � and nutritionists � will be able to say �breakfast is the most important meal of the day� with more confidence after Kellogg�s announced that it is reformulating Coco Pops to have less sugar, and it�s increasing the number of healthy options in its product range.

And this week McDonalds made clear its support for the government�s Responsibility Deal when it started listing calories on its menus � a very public recognition of its responsibility to tackle obesity (even if it did promote a storm in the blogosphere complaining that �nudges� do no good to change behaviour).