Inclusive innovation is heralded as the solution to the problems faced by the financial sector. According to a report by the Center for Responsible Business at the University of California-Berkley Haas School of Business, The Future of Finance, the only way for the financial sector to get back on its feet and win back trust is to �turn their innovation outwards� and �find ways to grow their businesses and build positive relationships through society�.
You�d be forgiven for thinking that this all sounds a bit familiar! Whilst the new term is nice � it reflects the importance for companies of engaging and listening to stakeholders, and continually innovating and changing to meet or, where possible, to exceed their expectations � the concept isn�t new. Perhaps, a new label is what is needed to inspire companies to take action, a way of re-engaging the corporate world and reminding them that operating in a way that has a positive impact on society and the world can also be better for business. Somehow I�m not convinced - surely time would be better spent acting, rather than coming up with new labels!
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